OMBRUJA is more than just a brand—it's a mantra to awaken your magic and an emerging community.

OM: A sacred sound symbolizing the essence of ultimate reality or consciousness.
BRUJA: Meaning "witch," a spiritual keeper of knowledge, embodying the living legacy of her healing ancestry.

OMBRUJA is a pioneering Web3 brand, leading the development of both on-chain and off-chain products while actively engaging with Artificial Intelligence.

Rooted in a mantra of awakening your magic, OMBRUJA’s journey began during the pandemic, quickly establishing its e-commerce platform and curating unique Yoga/Meditation and Oracle/Tarot Reading Experiences.

Here our SoulMap: 

2021: OMBRUJA made a significant move by launching its first NFT Collection, "Sacred Avatars," consisting of 300 hand-drawn digital collectibles infused with spirituality and crafted for a curated community. The collection gained support from prominent figures, including A1 members, artists like ThankYouX, and influential investors such as GMoney.

2022: OMBRUJA continued its rise by making history in 2022 as becoming a publisher on Nifty Gateway, leading the curation for Miami Art Week with two collections: "Immersion" and "Immersion X" October of 2022 was the Genesis of OMBRUJA on Nifty Gateway consisting on the "Wheel of the Year". 

2023: With more than 11 digital collectible collections selling out on Nifty Gateway, OMBRUJA completed the first Wheel of the Year published on the blockchain, precisely timed to significant dates. In 2023, the brand returned to curate the digital canvas of Art Basel with the launch of "The Art of Wellness," continuing to showcase and elevate the narratives of leading digital artists in the space.

In the summer of 2023, OMBRUJA opened its office inside Station3, the Web3 hub of NYC located in the Financial District. It hosted its first event, elevating women in Web3, in the fall of 2023.

2024: 

In 2024, OMBRUJA launched "Crypto Brujas", a groundbreaking case study in leveraging metadata by crediting the subject for the first time in a digital collection. Additionally, OMBRUJA unveiled its "OneHub" in partnership with NFT NYC, showcasing all digital art in one place and premiering the genesis episode of the "OMBRUJA Podcast".

OMBRUJA also became the host of NYC Base, organizing a series of significant events:

1. Digital Photography, sponsored by Sotheby's
2. Yoga & the Future of Web3, sponsored by A16Z
3. Base: The Future of Media is Onchain.
4. Base: The Future of Well-being is Onchain.
5. Base: The Future of Collecting is Onchain.
6. The NFT NYC launch of its own protocol. 
7. Base: the Future of memories are OnChain. 
8. Base: minting an NFT with MarkMaker. 
9. Base: Calling all Miami builders 

Human Value: OMBRUJA curates its collection of the year "Human Value" along with invited guests and an OpenCall to feature the fine art magazine: "Abstract State Magazine" and the exhibition and panel during Miami Art Week 2024. 

2025: 

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